Integrating Meta’s Conversion API with Digger ensures more accurate tracking of ad conversions
Part 1: Connect Your Meta Business Account to Digger
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Navigate to Digger’s Meta Integration
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Go to Integrations → Ad Providers → Meta tab.
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Connect Your Business Account
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Click Connect To Meta and log in to your Meta account.
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Grant Digger permissions when prompted.
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Add Your Conversion API Token
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After connecting, click Add Access Token (this appears post-connection).
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Paste your Meta Conversion API token (from Part 2) into the pop-up.
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Click: Create, and you're all set up!
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Part 2: Find Your Conversion API Token in Meta
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Go to Meta Events Manager
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Log in to your Meta Ads Manager Account.
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Open Events Manager (left sidebar).
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Access Data Sources
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In the left sidebar, click Data Sources.
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Select Your Pixel
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Choose the Meta Pixel Account you use for tracking.
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Open Settings
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Click Settings
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Generate the API Token
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Scroll to Conversions API, and find Set up direct integration
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Click Generate access token.
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Copy the token (a long string of numbers/letters).
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Final Step
Paste the copied token into Digger’s Add token ID pop-up (from Part 1, Step 3).
Done! Digger will now send conversion events directly to Meta’s servers, improving data accuracy.