How to Add Meta Conversion API to Digger

Part 1: Connect Your Meta Business Account to Digger

1. Navigate to Digger’s Meta Integration

   • Go to Integrations → Ad Providers → Meta tab.
     

2. Connect Your Business Account

   • Click Connect To Meta and log in to your Meta account.

   • Grant Digger permissions when prompted.

3. Add Your Conversion API Token

   • After connecting, click Add Access Token (this appears post-connection).
     

   • Paste your Meta Conversion API token (from Part 2) into the pop-up.
     

   • Click: Create, and you're all set up!

Part 2: Find Your Conversion API Token in Meta

1. Go to Meta Events Manager

   • Log in to your Meta Ads Manager Account.

   • Open Events Manager (left sidebar).
     

2. Access Data Sources

   • In the left sidebar, click Data Sources.
     
     
     

3. Select Your Pixel

   • Choose the Meta Pixel Account you use for tracking.

4. Open Settings

   • Click Settings 
     

5. Generate the API Token

   • Scroll to Conversions API, and find Set up direct integration

   • Click Generate access token.
     

   • Copy the token (a long string of numbers/letters).
     

Final Step

Paste the copied token into Digger’s Add token ID pop-up (from Part 1, Step 3).

Done! Digger will now send conversion events directly to Meta’s servers, improving data accuracy.